In 1977, Geoff Hollister, Nike’s third employee designed a hoodie for an elite running club, Athletics West.
They asked for the ultimate hoodie and Geoff gave them the AW77. A heavyweight hoodie that could withstand the miles, a true performer. He stripped down the full-zip hoodie to a half-zip to increase the warmth and fit. He also added extra neck shield to the front of the hood. Nowadays it is known as the scuba hood and it is the defining characteristic of any AW77.
Here’s the Nike AW77 Hoodie advertisement featuring boxing’s best fighter Manny Pacquiao and one of basketball’s premier player Kobe Bryant. Tennis superstars Rafael Nadal Maria Sharapova are in here too.